Studio Brief 2: Briefing

Studio Brief 02

You will arrange yourselves into groups of 5. Consider who you are best working with in areas of strength, abilities and performance.

Deadline: 22/02/2018

THE BRIEF:

We are now heading toward a new image as Leeds Arts University and we are expanding into a new extended facility (building). A new logo has been created by Peter and Paul in Sheffield. This brief is to create a wayfinding and imagery for the building and the various courses and facilities. I will attempt to gain plans and elevations to aid this. The work should cover all areas of this wayfinding and human interaction and will be to proposal level. A rationale of who and where we can connect with staff, visitors and students.

This investigation should be as wide and exciting as achievable, there are NO restrictions and how this is achieved is down to research and awareness of what wayfinding is, externally accessed maybe, do not get bogged down with detail unless you feel it is important. Consider BIG IDEAS and try to be innovative, creative in all areas. As mentioned, manufacturing is NOT essential, concepts that cover the brief in the most 'fresh' creative and reasoned way. Your presentation at the end of this can be pdf (deck,,,if you aren't aware of this term, find out).

Presentations are up to the groups how they are presented and a considered 'rationale' is needed. This is a really 'native' brief and you will need to note all work on your PPP Blog as you go with a final post that sums up your individual take on this project together with your take on the 'collaborative' aspects of this brief.

• Rational 
• Group of 5 
• add opinions to blogs, update blog with progress 
• 10 minute presentation, 3 mins of Q&A 

Considerations:

• Target audience 
• Structure of group 
• Costs, chargers and financial considerations 
• Responsibilities 
• Communication 

Pitching your Ideas:

• starts with the brief, don't be guided by the website
• keep key themes such as logo 
• focus on the fact where a new institution 
• think about overall reason and rationalise 
• why are you most suited to brief, why is it better than others
• mood boards
• 
  

Creative Pitch:

• Client looking for creatives to show there creative, innovative and best person to answer there question.
• Think about market 
• Dissect the brief, share what you gained from the brief 
• What are the base requirements
• What do you want to achieve 
•  Who will use 
• How will it impact their lives 
• Disabilities, mobility problems 
• Language 
• Consider human interaction 
• Simplicity of use 
• Creativity in action 
• Consider imagery 

Consider:

• Design 
• Functionality 
• Technology 
• Language 
• Viability 
• Expectations 
• Maintenance 

Presentations

Prepare:

• Know what you’re talking about 
• Plan to a story you want to tell and break down slides to remind yourself
• Use imagery to enhance what you’re saying and reinforce points you’re covering 
• Limit text as lots of text takes away from what your saying 

Relax:

• Fight or flight reaction to facing crowds
• Easiest way to relax is to prepare and rehearse so you are fully conversant with what your talking about 
• Keep it simple

Speak Clearly:

Take your time and try not to read from notes

Introduce yourself, simply tell people who you are 

Smile!

Tell them what they're going to see:

set out what you want to cover during the presentation 

Make eye contact, pause and relax and remember to smile 

Take your time, theres no need to rush

Pauses:

a few pauses will relax you and helps people catch up and consider potential questions 

Tell it a story: 

• Beginning
• Middle 
• End 

Consider adding a video:

• it will allow for a break and pause 
• lift a presentation, make it more interesting 

If you use bullet points:

think about build ups so there not read all at once, this can also be applied to images 

Checklist:

• why am I doing it 
• what am I trying to get over 
• what do I need to show 
• get a rough draft together, time it out and refine 
• Check quality of images 

Spell check if using words

Final file preparation 

Hardware:

• Check files on more than one computer 
• Make sure the its saved in the correct format 
• Save onto one or two memory sticks 
• Save as a pdf 
• Test on projectors 

Consider:

Printing presentation, bind with a nice cover and leave so it can be reviewed