Snask - Studio in Stockholm, Sweden
- Film branding and design
- Make enemies and gain fans - there view on branding, if you don't make enemies you don't have fans
- Own beer - shower beer, other ventures outside of design
- Lecturing - gain clients
- Brand Yourself - don't be afraid to be bold, be as funny as you are
- Two sides to Snask - professional and rock n roll
- Target:
- wanted to use spanish that are difficult to translate into english
- wanted to show meaning behind the works
- Folkoperan - Love at Folkoperan:
- theme: love
- what happens when the curtains close and instruments are left on stage
- stop motion, hung instruments on stage
- Push Your Ideas:
- Malmo Festival 2014:
- largest city festival in Scandinavia
- biggest identity, whole physical area - made physical identity/sign
- planning important - set up so light at 12 would be perfect
- Used sign within festival, to create a interactive experience
- Create a Good Quote:
- Don't mix professional and social
- Show something old that works every time
- Film:
- send to new clients, love to work together
- celebrate and do something awesome
- the beginning of a life-long romance
Overall listening to this talk was interesting due to the personality of Snask as a studio, due to there humorous approach to showcasing there work and themselves. They're not afraid to not be liked which goes along with there 'slogan' make enemies and gain fans. There personality is shown within there work as there not afraid to create things that people might not like such as the Folkoperan stop motion. This is something I want to work on when contacting studios for internships as I currently get scared when starting the conversation so play it safe with an email, however there is an opportunity to be more bold when introducing myself so studios learn more about me and remember me for the future.
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