How to use a uni project to launch your career
Value of Internships:
experience, contacts, mentorship
Make your own experience:
The nomadic designer:
- Dan Cooper, Nomadic Designer was his final year project in 2011/2012, idea that if you had equipment you can work anywhere.
- 'I'll give you two days, you give me one back' - in form of mentorship
- 6 week project from London - Reykjavik and back through Europe
- Turn heroes into collaborators
The Cool Bus:
- Four graduates and yoga teacher, used final project to create a mobile graphic design studio
- $1000 each from summer jobs
- 3 months traveling, combination of arranging in advance and hustling
- Updating tumblr on day-to-day basis, show story
- Paul - the WILD interview, applied for junior designer, only wanted to talk about The Cool Buss, offered role of art director
- Stand out for the crowd, personality
- Sold bus afterwards
Make Enemies & Gain Fans - Snask, Stockholm
'when you make something no one hates, no one loves it' Tibor Kalman
Soren Danielsen:
- Started as graphic designer, moved into motion
- Tactic - go viral
- Made promo video
- interest,
- background (uni)
- Viewed 30,000 times
- posted on Facebook - helped go viral
- posted also on Reddit - got lot of crit feedback from professionals
The Pop Up Agency
- Originally 5 person team, required to do internship
- Didn't fit into internal role, wanted more ownership
- Solve any creative brief in 48hrs
- brief
- research
- ideation
- prototype
- user testing
- treatment
- pitch
- 15 brief, 15 cities, 15 weeks - used internship period to launch business
- Travel always paid for - sold to agency pay accommodation and travel cost at discount
- Was this something that appealed to them for long run
- Became basis to sustainable business - now team of two
- £40,000 to solve brief plus travel - needed pop-up tour to work out market and how worked
- needed to work with big brands rather than agencies
- working with in-house creative teams, to show new ways of working, push idea that everyone is creative
- If your going to take risk, make sure rewards are worth it
Kate Darby:
- parents studio, expanded and contacted in size, team varied based on work
- Darby - Christchurch, New Zealand
- UpWork, Fiverr and 99Designs - didn't solve problem (brief website)
- Enrolled on a social enterprise accelerator programme
- Dovetail x - up and running startup app,
- Design Work - podcast
Use University to experiment, don't be afraid to fail
They all tap into creators interests and passions
Ikigai - technique which helps you find balance, life balance
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