Contacting Studios: Liverpool

Upon reflecting on where I want to work after university I decided to look at studios within Liverpool and Machester as I plan to be based in Liverpool but can commute.

Kalo:
After learning Kalo where the studio behind Mowgli's branding (see figure 1), a piece of branding I had admired for a while after seeing it around Liverpool and in the restaurant itself, I decided to contact to inquire about work experience. However as the Mowgli branding was a few years old I decided to conduct more research in order to reference a recent project I found interesting. I used Instagram to discover their recent project on Charles Loupot, a French artist (see figures 2-3). I found this project interesting as it wasn't a typical piece of branding, as this project was based on celebrating his work in a modern way. I found the approach to this brief interesting due to the clever use of typography which adds a modern element to older artwork.  Furthermore I chose to have 'Happy New Year' as the subject line instead of Charles Loupout or internship enquire so it would hopefully stand out more in the mailbox. Therefore I used this as a point of interest within my email asking about work experience. Despite including more information/ my opinion of the project I didn't receive an email (see figure 4). However an enquires email was used, proving that they are very ineffective and a more specific email for someone who works there would be more beneficial.

Figure 1

Figure 2

Figure 3

Figure 4

Studio Fifteen:
I discovered Studio Fifteen on google maps and was interested in their approach to branding as I found a number of their projects interesting, specifically their branding for the social media based company Twisted (see figure 5). However I didn't articulate this interest within my initial internship enquiry which was a mistake (see figure 6). On their website they have a dedicated email for internships, with a more structured approach than most studios which is why I was unsure as to how much to include within my email regarding opinions on specific projects (see figure 7). Upon reflection, a more detailed email, similar to my approach with Kalo should have been used. However I felt this studio was quite corporate lead rather than being approachable like other studios I had emailed making my email approach more reserved. However on reflection I don't think this studio is a good fit due to their more corporate feel as I want to work within a smaller more relaxed studio.

Figure 5

Figure 6

Figure 7