As part of a brief set by Creative Advertising I collaborated with Lydia, a creative advertising student specialising in copy. Throughout this collaboration process I learned a lot about the way I like to work based on the problems that arose throughout the brief. There was a few miscommunications throughout due to my lack of involvement within the idea generation process as this was Lydias role due to the nature of her course. However once an idea had been established we both developed it further through the development of the poster campaign created. Ideally I think I work best when involved with the idea generation process as I get a greater understanding for the brief rather than just being involved in the design process. I also learnt to voice my opinions on certain decision louder and fight for what I think was right as I felt I gave in too quickly on certain decision meaning I wasn't 100% happy with the final outcome. However despite not being completely happy within the outcomes the final designs successfully answer the brief by targeting students to use shake n' vac.
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