- interview with a creative professional
- must be talking to the right people
- what do you want to get out of it
- 500 word count published as a digital ISSU presentation
Interviewing your heroes:
talk to people you find interesting
Interview:
exchange of information as a question and answer session to extract information that we see as important
conversation is more spontaneous into following a specific outcome like an interview. Conversations are more natural.
Interview with Michael Wolff:
how does client relationship evolve:
must like them, can't remember working for someone he didn't like
Role of client:
Huge, why is very difficult to establish, why are they doing what there doing. Hard when clients aren't open becomes difficult to guide someone on how they should express themselves. Doesn't like the word client, relationship is based on mutual respect.
'people will never forget how you made them feel' they will discard what you say or what they read.
rather not know what to do and see what happens
Biggest mistake of young designers:
vanity, we idolise others resulting in similar styles and sameness.
Encourage any designers to respect the power of writing.
Best piece of advice:
People can see how you behave, brand is a form of behaviour and very few understand how behviour is seen.
Preparation is key:
Arrange an interview:
contact in advance and will usually have to give an indication of how long the interview will take, the purpose etc. Always better face to face, becomes easier has conversation flows more naturally, never take the easy route.
How and where:
Needs consideration prior to you approaching of potential interviewees. Skype/ Facetime is an option.
Why do you want to speak to a creative hero:
have a valid reason why, got to have an answer e.g; need some help, working on a brief etc.
Plan:
requires good planning, proper questions and the nature of an interview itself
e.g:
- background
- describe yourself as a creative while at college
- what do you wish you'd known before leaving uni
- most memorable experience since uni
- why was it good? why bad?
- best achievement so far
- always ask why!!!
Interaction:
be attentive, more difficult to listen to people than you think. Monitor a number of different aspects, keep track of time
Empathy:
be sensitive to what there saying, show feeling. if there a hero tell them why.
Manage silence, use prompts, probs and checks
RELAX, don't be nervous look at them as anyone else there just like you
Probes:
ask for an example, clarification, more detail.
Checking:
summaries the interviews thoughts, check you understand what there saying.
The Formalities:
Introductions and formalities, hello names
Confirmation that its alright to record the interview, got to feel they can trust them, tell them where its going to be used
remember to prepare the recording equipment prior so your prepared, make sure phones charged
Think it threw
how?
written notes, harder to connect
Audio recording
online record (email interview)
make them fully awear of what your doing
Getting Started:
use the first question to put them at ease
something they will have little issue talking about
use notes and tick questions off as you go
Finishing:
remember to thank them, tell them why
reassure your not going to publish without telling them
good oportunity to get a second interview if sending info back
Transcription:
take a long time, be mindful of this when you consider interview length
try keep conversation going
check grammer and spelling
Too good to waste:
allow to inform practise, can inform other modules
Interview Examples:
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