Professionalism

Amateur:
– doesn't get paid
Semi- professional
– get paid but doesn't relay on as a profession
Professional
–work that needs specialist training
– engaged in a specified activity as ones main paid occupation

What are we?

• Being creative for money 
• Commercial art, our work is often used to sell, promote, explain, narrate and inform.
• Graphic design was only named in 1922

Clients:

• Creating work for someone else throws up problems as creativity is subjective 
• Colour opinions often arise 
• Open to 
• personal taste 
• Committee thinking (more than one client, all making different decisions) 
• trend 
• cultural and ethnic acceptance 
• personality clashes 
• Be your own client
• Rationalise Work:personal opinion, your not the customer your trying to attract 

Downside:

• not getting work
• poor quality clients
• clients who don't listen 
• communication problems 
• poor and negotiated outcomes 
• not getting paid!

Mission Statement

• simple paragraph that details purpose for being, tells people what your about 

Manifesto:

Published verbal declaration of the intensions of a company 

First Things First - manifesto 

Has been developed over the years, to reflect how creative practise has changed over the years. 

• Ken Garland, 1964 
• Jonathan Barnbrook, 2000
• Cole Peters, 2014 

My Mission Statement/Manifesto: 

What would you like to be seen as, as a creative practitioner...