started in Corn Exchanged at back end of 2012, aim was to create a space where interesting independently published publications could be easily accessible. Wanted to bring publications/artists into Leeds from around the world but also provide a space for creates in Leeds to gain exposure. Contribute to making a permanent creative community in Leeds. The incorporation of a non-profit gallery space which gives opportunity for emerging creatives in Leeds to gain exposure.
Fresh air showcases artist in the north.
Zines:
typically referring to a simple staple bound publication, however this is quite limiting. Anything which is independent published and independently published could fit under the umbrella term.
Why Self-Publish
– age of internet makes it easy to get your work seen which also makes it hard to stand out, very passive process
– zine slows people down and creates active participation, not just seeing it but touching it
– creating something permanent
– limitless applications, showcase typefaces (G.F. Smith)
– making book you've got a passion for/ interest in whilst showcasing your skills as a designer
– Made (figure 1): annual publication to showcase what they do as designers based on healthy living
– demonstrating what you do as a designer in a novel intersting way
– Allows the opportunity to collaborate
Catalogue (figure 2):
producing zines since they graduated, used to communicated there ethos and aesthetic to people in a more exciting way
Library Paper, bi-annual magazine featuring different creatives with a brief interview
What We Look For:
– specialise in photography books
– creating an object where each element says something about the content inside, cohesive artefact
Concept of book:
– foundation of any book
– how the concept is communicated, is it obvious
– should be more than its content, have a purpose/under arching idea
– Useful Photography
– format of book, has potential to communicate a lot about the book, drive the idea
Funny Money, Max Siedentopf (figure 3)
– response to tendency that western tourists have on going to african locations and paying locals to take there photos.
– went around Namibia with dollars, and asked locals for there photo in order to capture there personality but wanted them to be holding the money
– format drives idea
Design:
– layout, how content is presented on the page
– how work can be perceived through design
– Fire in Cairo: bleed develops through the book to highlight the political situation in Cairo, starting with an abstract image and focusing on the people of Cairo at the end.
– working with the designer gives the ability to say something else rather than just the design of the book
– printing method must fit the book, as can change how the book looks or is seen
– reproductive print techniques such as risograph printing loose quality, decay through repetition
– no reason the whole book has to be printed in the same way
– paper stock can change as you go through, tactile element
Surfaces Phenomena, Bartolomeo Celestino Figure 4
photos of same spot on the Australian coast, photo a day for 18 months. Used different paper stocks to showcase the photos and colours within the images. Good example of how designer can influence perspective as some images are portrait and others landscape to show how you can get lost in the ocean
Binding:
– multiple binding methods, trade off with how affordable something is vs how time consuming it is
– book doesn't necessarily have to be bound, not real right way to make a book
Details: spot varnishing, foiling etc.
– must suit what your trying to say, must fit the content
– don't be a gimmick
Commercial Considerations
– Last consideration you want to make is think of the book as a product, when a books being sold all the elements above are important, how they work together on a shelf. Is the impression immediate?
– price tag
– exposure is just as valuable as sales if not more
Self Publishing Community:
– Offprint, London self publishing community get together and showcase there work
– engage with the community, look at others books
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