6A2 - Studio Research
6B2 - Building a network/ drawing on connections
6A2 - (figures 1-6)
Alphabet is a studio I've been aware off for a while however I explored their culture and work in more detail in order to create reference points within my email in order to stand out and gain a reply. Furthermore, my brother is friends with both Sam and Sebastian at Alphabet so I drew on that connection within my email. Alphabet is a studio I would like to work for after graduation, therefore I wanted to get my foot in the door with an internship whilst at university.
The Main elements I found interesting:
- Focus on concept rather than just making work that looks good - fits my concept-driven work.
- Youthful approach - a more playful approach to design
- Variety of elements covered - branding, print/editorial, strategy, art direction
Email: 6B2 (figures 7)
Hi
I'm Neve, I think you know my brother Greg Ball, I’m currently in my final year at Leeds Arts University studying Graphic Design and have admired your work for a while, after Greg introduced me to you guys. I really admire your approach to design, aiming to achieve the balance between aesthetic and concept, as this is something I try to achieve within my own work. I really like your work for The Bureau due to the connection you made between print and digital through using film stills across the website and printed material. I also thought the idea of presenting the brand guidelines on a newspaper was very interesting as it continued the link between print and digital.
I’ve attached my portfolio below as I was wondering if you had any internship opportunities coming up in the next few months as I would love the opportunity to see your approach to design first hand.
Kind Regards,
Neve Ball
Response: (figure 8)
Unfortunately, not taking on interns however I plan to follow up later in the year to see if they have an opening. Keeping portfolio in mind for the future.
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