6A2 - Studio Research
6B2 - Professional Opportunities, Email hunting,
6C2 - website, personal branding sent to studios
6D2 - website showcases work/branding
6A2: Figures 1
Upon deciding to look for work experience in Liverpool and Manchester in order to build up a network as these are the places I want to work post-university I discovered Black and Ginger via google search/google maps. Studio research was then conducted to get a feel for the studio, the work they do and the studio culture. Upon looking into their Instagram I determined their studio culture was quite relaxed and friendly making it somewhere I could see myself working. Furthermore, I researched some of their recent projects to create an additional talking point within my email. I focused on the branding they did for Love Thy Neighbour in Liverpool as I wanted to gain more experience within branding and had also admired this branding for a while before releasing it was complete by Black and Ginger.
6B2: Figure 2
Hunter has been used to identify the email of the Alex the creative director as I felt just sending an email to enquires would have little chance of getting a reply. I've kept the initial email short and simple, introducing myself, commenting on their work that I'm interested in and mentioned that I'm looking for work experience.
6C2/6D2: Figures 3-6
I attached a link to my portfolio/website within the email which showcases my current personal branding, alongside links to social media which features more work still inline with the branding featured within the website.
Sending the email directly to Alex rather than simply to enquires gave a higher chance the email would get read. This worked as Alex got back to me offering some work experience as he liked the range of work shown within my portfolio. This method of communication was effective due to the use of a direct email address and the relatively small size of the studio, meaning there was less chance of the email getting lost amongst others. Furthermore, within my follow up email I included how my skills would benefit them which also helped in gaining a response as I offered assurance that I could take care of myself within the work environment.
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