Upon release of the Penguin Random House book covers for this year, I decided to create a cover for A Brief History of Time by Stephen Hawking. I chose this book due to my existing interest in science/space and thought it would be interesting to research more into the book and Hawking himself. This lead to the use of the anecdote at the beginning of the boo in which a woman states the world it held up on the back of a giant turtle. I found this statement interesting as Hawking uses it to question why scientists think they know everything as well as using to it to set the tone of the book, as he discusses the scientific discoveries throughout the years, both right and wrong. Upon submission you had to provide a PDF which included the front cover on its own and then a full spread including the spine. Despite not being shortlisted I was very pleased with my entry as I think it comments on the content within the book well whilst targeting a new generation of readers and not alienating existing ones, which was a key aim within the brief. Furthermore I feel like it captures the humour within the book as well as commenting on Hawking's humous personality.
In relation to the competition process I found it interesting to re-enter this year as I'm much happier with this years outcome as more thought and refinement has gone into the cover. The only downside to the this competition is that you only gain feedback if you get shortlisted which makes sense due to the amount of entries however it can be difficult to identify where you've gone wrong or what you can improve on in the future. However overall the competition process was helpful as it gave me the opportunity to put my work into the 'real world' in order to see how it would compete with others.
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