In order to contact different studios to enquire about placements I started to organise my work to create a pdf portfolio that I can then develop further into a website during summer. One of the main difficulties when starting to order my work was identifying a sequence that would start and finish on some of my strongest work whilst having a structure throughout. Therefore I tired to order work based on disciplines having branding, editorial and campaign however some of my strongest work is branding which resulted in splitting the designs based on design for screen or print. Furthermore it was difficult to figure out how to introduce each brief as I originally had a photo and then rational on one page and then more photos on the following. However this didn't look very professional leading to the incorporation of company or competition logos where appropriate to introduce each brief. This allowed for a more professional introduction as the brief is explain first and then the designs shown. Furthermore I struggled with how to introduce my portfolio brainstorming different way to explain who I am as a design in a simple and concise manner which I think has been achieved through the use of 'creative focused on developing work that strikes the balance between concept and aesthetic' as these are key themes in my existing work and developing practice. In addition I plan to develop this tag line within my personal branding in order to help create a more define image in relation to my online presence as this was highlighted when talking to Benjamin Craven. Furthermore the colour and typeface used within this introduction have been inspired by type and colour used within my recent work so can interchange/ develop as my work does. However I plan to explore the use of the typeface (GT Sectra Display Trial) and colour within my personal branding over summer, as this introduction explains who I am as a designer enough whilst i'm applying for work placements.
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