In addition to submitting entries to Starpack Student Design Awards and Penguin, I also wanted to submit to Secret 7 as I had experimented with producing a sleeve design for a previous release before I found out it was running this year. My previous design (see figure 1) was one of the most enjoyable briefs I have worked on this year as I enjoyed the idea generation and research process as it was interesting to discover unknown facts about the artist and song. This lead to an interesting outcome based on the grief linked to Grounds to Divorce by Elbow as the quote featured is from Bryan Glancy, the man the song is based on 'seldom seen kid'. In relation to the 2018 release I chose to create a sleeve for Jeff Buckley's Lover You Should of Come Over. This was interesting to research as there was lots of different intersting facts about Buckley himself as well as the song itself. The final design looks at Buckley's performance style which focuses on his voice and his guitar which is communicated through the use of visualising the chords within the song based on there position on the fret board. In comparison I prefer the first sleeve I produced for Elbow as I think its more interesting due to the use of embossing to print the type rather than using ink where as the submitted sleeve (see figure 2) is slightly more basic however made more sense and was more appropriate for the chosen song.
I haven't received any feedback or response after submission so it will be interesting to find out if my sleeve is chosen. Personally this is one of the most interesting competition as I really like the idea behind the competition as all the chosen sleeves are sold for £50 with the money going to a charity, for this year Mind was chosen with the buyers not finding out the musician/song until after they have purchased their sleeve.
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| Figure 1 |
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| Figure 2 |
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