I recently entered the Student Starpack Design Awards after receiving goos feedback on my design for the coffee brand I created as part of Brief F. Initially I submitted A3 boards showcasing the design process, telling the story of the brand and how I arrived at my final outcome. The branding is based on the Serirra Madre region of Guatemala as this is know for high quality coffee. Throughout the branding I've looked at the scientific approach to coffee production through the incorporation of an equation based on the elevation and time the beans are grown for divided by the fermentation time, times the roast time. Personally I'm happy with this project as I feel the concept behind the branding is strong by focusing on the technical focus on production which makes Altitude a premium brand paired with professional aesthetic achieved, due to constant refinement.
I recently found out I had been shortlisted for final judgement, meaning a physical pack had to be sent as well as physical boards. This was simple process as I had already produced submission boards an the physical packaging for my module submission. Overall I've enjoyed the competition process as it's interesting to get judgement outside of university and see how my works, works within industry and outside the confinements university.
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