Creative Report: Industry Advice

Based on the answers I received from Hungry Sandwich Club and Benjamin Craven I've decided to make a publication about setting up on your own as all the questions relate to this topic. Initially it was difficult to identify a layout (see figure 1) that balanced the long questions with some of the shorter answers therefore I chose to focus on splitting the question and answers between a double page spread (see figures 2-6) to allow the question stand out whilst not overpowering the answers. Throughout this layout I've used two typefaces, one for questions (GT Sectra Display ) and one for answers (circular std) as (see figure 3)GT Sectra Display is more of a display typeface allowing it to work well at a large size for the questions but be slightly illegible at a smaller size, leading to the use of circular standard for the body text due to its legibility. In relation to the cover design (see figure 1) it was difficult to decide what to call the publication and how to communicate the content. Initially I looked at taking points raised within the interviews (see figure 7) however it was difficult to balance the multiple adjectives on the cover. This lead to the idea of using the quote 'work out your day rate' from Ben Craven however this only related to his interview and not the Hungary Sandwich Club too. Therefore this lead to the use of the quote to introduce the book with 'Industry Advice' being used as it covers both interviews.  Furthermore I've taken colours from the work of each designer to feature on the questions in order to create a spilt between the two, showing that there different interviews (see figures 2-6). This was also aided through the use of creating a focal page on each designer to introduce each designer within the dialogue of the publication. Perfect binding has been used in order to achieve a professional finish to the publication. This is a binding method I hadn't previously experimented with, however the process was fairly simple and straight forward therefor I plan to use it more within my editorial designs in the future. 

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