Andrew Adong - Creative Production
Intro/about Andrew:
Studied physics with astronomy as parents had hard idea of what a career was.
How made transition from degree to production:
'didn't want to be defined by my degree'
Discovered job conference producer on Guardian website, forced to ask tough questions surrounding what wanted to do.
Knew wanted to be centred around people, serving peoples needs and interests.
Conference Producer: 3 years
Involved the creation of content/speakers for an event.
Roles: research content/ write program/ pick speakers/ work with marketing to make a financially viable event.
Job was critical to career as understood brands more, learnt how to contact brands as before they felt impenetrable.
Learnt lots of transferable skills such as communication, research, project management, networking and how to make a financially viable event. Understanding title was also imporant to know who to contact/talk too.
Freelance:
Met art director friend - needed someone to focus ideas
Together approach British Film Insitute to develop an event - Rise.
Worked with Spotify on podcasting event Podx as well as women in podcasting festival.
Going freelance allowed realisation that skills could be used in service that i enjoyed.
Think about the value you can offer rather than what others can offer you.
Started Pesa as wanted to create something bigger than myself - notices biggest brands aren't centred around a person but a common value/idea/goal, people work towards an idea.
Wanted to democratise production - get creatives to learn how to see an idea to fruition.
Pesa Production:
Supported by Virgin Startup
Pragmatic/Visionary approach to production: keen awareness of intergenerational and intercultural nuances. Wanted to make an organisation that could support artists to create and give them funding to do so.
Types of creative production:
Events - exhibitions, conferences
Film - Music videos etc.
Photo - Editorial, fine art
Podcasts
What is creative production:
sell creative production both as service and product:
- Service - how people can upscale themselves to producers - run workshops
- Product - offer creative production
Julie Vergez:
'Making sh** happen. A producer has to be an enabler of creative ideas'
Jannis Birsher:
'The work we make and people you make it with should reflect the world you want to live in. Whilst inclusivity in front of the camera is important, it's equally important behind camera'
Tell your own stories
Producer:
Producer puts ideas together, brings them into reality - art director paints the picture.
Producers need to be able too:
- galvanise people around common insight/goal
- hold self/others accountable
- be a problem solver
Link between design and production:
Producers need designers for event branding etc.
'Get to know producers' - make sure empathetic to vision. show understanding of the idea, listen and be proactive. Punctuality and communication is key.
5 things you should know:
Value-based networking:
Identify what you can do for others - don't just focus on what others can do for you.
Identify Your Value:
See own value when networking.
Customer/Client Experience:
Never leave a bad taste in someone's mouth - be polite, keep promises and be punctual.
Ideas Useless Without Action:
Creativity comes to those who work.
Find Your Advocates:
Know who supports you, be courteous and polite you never know who will make it big.
*Network across, whose as hungry as you are, build up with those people.*
Value what you do and don't be afraid to fail - keep persisting.
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