Learning Objectives: 6A2, 6B2
Developing methodologies as a student:
Masters at Royal College - grad 2 years ago
Small space encouraged collaboration - decided they'd try and do some stuff together
Typographic Singularity - identity, wanted to see how you collaboratively create something.
Both work on something at same time, route taken - both technically proficient.
Experimented physically and then developed type digitally.
Important that stuff had a mass manufactured quality so it looked like it wasn't just them in a room.
Use people you know to make the type of work you might be able to make outside uni.
Started studio straight after uni - made a conscious effort to continue and treat studio as a job
sent emails to people, about studio asking for work
first work - Icon rethink
Decided to rethink the rocket lolli - 3-d model - short
not graphic design, being on the edge of making work
General enthusiasm for form rather than concept.
Where does work come from?
Architectural journal for University for Puto Rico: informa
Editor saw work at show, saw online press and then emailed asking to pitch. Identity based on split printing, theory start with two colours by the end have different colours. Process became identity of the project, identity couldn't be driven by imagery due to being an academic text.
Tinted Window: done by critical writing grads - both previously worked
Responded to mass email, responded saying wanted to start a journal. Interested in how type could be constructed. However needed to do kickstarter to get the journal started - helped with production.
British Council: linked to jazz posters did whilst at uni
Won project, identity needed to reflect Lawren Child - sent over sketches, having her drawing on poster traditionally wasn't going to work. Came up with flat system of four posters that she would draw directly onto the posters. Idea that all link if sat in one place.
Serpentine Work Marathon:
Both studied with Laura Gordan who worked alongside Legrand Jager (who worked on website). Weekend of lectures, talks - 2 days. Keen on a conceptual link between design processes and theme, drew typeface.
RCA Show 2018:
Designed identity, ask four recent graduates who have set up - paid pitch. Built tool, allowed to populate shapes around a shape, spitting out letterforms. Allowed each application would be slightly different. Conceptually meant that digital elements manifested in print.
Mute Records:
Worked with Adrien Shawnase at uni - asked to work on rebrand project for Chinese art school. Lead to another project, 40th anniversary where wanted to create a motherboard - designed artwork for board and how it would work. Had to fit elements in and make design - made for fun exercise.
Never made spec work without getting paid - never done a free pitch.
Prepping for industry: some thoughts
Nothing can replace good work - there are no shortcuts, create interesting work and people will find it.
Don't make a website in a night - focus on documentation and a strong PDF portfolio first - focus on work and how you can present that rather than wasting time on an average website. Clear documentation is important. - 80% a scan will work.
Utilise your time in education to make interesting work - push practice whilst you can
Make work you won't be able to make when you leave, build a portfolio that makes you different.
Strategies & custom your approach to people - don't bcc, don't be lazy - don't do a mass email
Go To Stuff:
Be a face that people see at events, show you're interested in the field - meet and ask questions
Get personality across.
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