Commission is a graphic design studio specialising in branding for a range of companies from high fashion to social enterprises.
Rimowa:
Pioneered aluminium styled suitcases, brought in to bring image up to scratch and meet the luxury association with the product. Final outcome simple, tactical and interesting, simplicity showcases luxury.
Espelma:
Clean burning candle, natural wax.
Packaging/ Identity:
Used silicon bubble stickers, mimics wax spill on the packaging into shapes of some of the ingredients within.
Unfolded: German Print Festival
Complex printing process simply presented. Wanted to create a pure element of print. Micro perforation used tiny needles to punch holes.
'no point being good if can't sell work as no-one will see it' - visualising work well is key
Documentation:
Graphic design is transient, if you don't document what you create chances are people won't see it as invites etc. tend to get thrown or put in a draw.
Documenting enhances work
Start by creating a mood - how do you want people to feel/ how do you want to present this to the world.
Look at reference images, what fits the mood and can be lit easily - its possible with limited equipment.
Examples:
Haw-Lin Services:
work super clean, documentation matches - very simple and clean
Black background - a mixture of scans, photography, add textures to papers.
Shadows to creases in the paper.
OK-RM: Context/pace
Set the scene, pace of how presented:
hints from style sets scene - not every image needs a material within.
Scans allow folds, textures to be shown.
Content/texture - don't be repetitive.
Show simples mockups - not everything has to be on a phone
The Directors Cut:
No-one needs to know the truth of what was actually made
Making mood - alpha studio, stamping into clay
Think of different ways to shoot basic outcomes - packaging tap through sunlight
Make most of this time - think of documentation as part of the project rather than an afterthought.
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