The Library Paintings:
Logo design for TLP an online achieve based on Instagram showcasing different artists and genres in a monthly release.
Overall this client relationship went well due to the open nature of the brief which allowed me to research and developed informed ideas based on what I thought would work best for client. The client wanted an logo that would existing online but with the potential to go to print at a later date. Therefore I wanted to create a simple logo that would work on Instagram but also be appropriate when printed. The main inspirations for this project was library archives, exploring the different classification systems to identify visual elements that could be used within the logo. However gallery blueprints/layouts where also explored as the basis for TLP was to create an online gallery/achieve. This approach was favoured by the client therefore the logo was developed further looking at how best to implement type within the 'blueprint' based on the room in which the photos of the artwork are taken. Once the logo had been finalised, a short animation was created which can be used within Instagram stories and posts to boost engagement rather than having a flat image. Overall this process was quite easy due to the positive relationship with the client. This was aided by the broad nature of the brief and limited direction from the client, allowing for no restrictions or style preferences.
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