Bafic

Learning Objective: 6A2, 6B2

Bafic:
works in film, photography - designers on other things
Process been distributed into everything, music videos
Bafic - at time obsessed with branding - date of birth in letters
'design is in everything, not just logo, branding, editorial, it is everything'
'everything that is man-made is designed'

Roles and opportunities not easily defined:
sometimes scary/sometimes freeing - paths aren't defined, make stuff and put it out there.

lie depending on what room you're in:
one you do photos, another video etc.

Brands have a core message and idea
Branding in politics - just in another way
Important to know where you fit within a system, things need to be relevant to the client and who they're selling too.

Your future clients are the people next to you
The industry isn't real - just an average

16:9 ratio screens - yet we work in square

Saul Bass:
'the qualities that make a graphic designer a good filmmaker really haven't got to do with the specific aesthetic of design. they have more to do with their sense of story, their inventiveness and their visual/aural sensitivity'

Malcom Gladwell - tiping point

Panes - Choice Errors
first thing after uni
At the time, obsessed with systems interested with the idea that choice is a human thing, errors very systematic, just programming all codes comes down to 0,1s can't mirror human emotion.
Wanted to shoot something systematic and then offsetting with something very emotional. Code replicates the editing process, includes some lyrics.

NikeLab x Roundell x TFL
Wanted the video to be grimy, screetch like when on train - bring illegal rave to underground.
Graphic design - elements within film but not as prevalent as earlier work. Become the glue that takes you from scene to scene.
Underground is part of the furniture, don't realise how important it is.

Have to go all the way in with research and ideas.

Straight Like That:
reference video
The process was a bit different, being in a certain environment can change to get the message across. Only listened in cars - used to experiment, sketch exploring new ideas.
Ask around:
Embrace the change
wanted to make a coming of age rap video.

feral london - camera rigs

shawn baker - shot film on iphone tangerine
filmitpro - app use iphone camera like a film camera
high flying - netflix shot on iphone

our place studio
camberwell fda graphic design